Become a 2025–2026 Parade Partner

Are you an Associate Member of the Builders Association of the Blue Ridge Mountains looking for a strategic way to showcase your products and services to builders and thousands of home enthusiasts? The Parade Partner Program is your opportunity to shine.

What Is the Parade Partner Program?

This unique program offers direct access to the builders participating in the 2025 & 2026 WNC Parade of Homes, as well as extended visibility with consumers exploring homes in person and online all year long.

Why Become a Parade Partner?

Builders are already planning and constructing their Parade homes, and they’re actively seeking trusted products and services to feature. By participating in this two-year program, you’ll position your company front and center as builders make key decisions about finishes, systems, furnishings, and more.

What You’ll Receive

For just $800, your two-year commitment includes:

• A published discount or special offer to Parade builders
  
• Online listing on WNCParadeofHomes.com including your:
  
  • Company logo
    
  • Contact information
    
  • Description of your offer
    
• Logo inclusion in the Partner Sponsors ad in the Parade Magazine
  
• Opportunities to present your business at builder info sessions
  
• At least two branded social media posts featuring your logo
  
• Optional spotlight post on BABRM’s social media channels
  
• Signage recognition in all In-Person Tour Homes
  
• Suggested tags in Matterport Virtual Tours
  
• Inclusion in select Parade promotional emails
  
• 20% discount on advertising in the Parade Magazine
  
• Optional in-person exposure by helping staff a Parade home during tour weekends
  
• The ability to negotiate other marketing opportunities directly with builders
  

This program is one of the most targeted and cost-effective ways to connect with industry professionals and homebuyers in Western North Carolina.

Upcoming Builder Info Sessions

Parade Partners are invited to present their offerings at the following sessions:

In-Person Session (Register for the in-person POH info session at LOTSAR)
Thursday, May 29
9:00 AM
LOTSAR – 21 Restaurant Court, Asheville, NC 28805

Virtual Session (Register for the virtual info session on Google Meet)
Monday, June 9
3:30 PM
Google Meet link provided upon registration

Each business is welcome to speak for up to five minutes and is encouraged to bring handouts or digital materials to share with builders.

Ready to Join Us?

This is more than a listing—it’s a launchpad for deeper connections with the building industry and homebuyers alike.

Complete your application here:
Apply to become a 2025–2026 Parade Partner 

View full program benefits and participation details

Have questions or want to explore a third-year extension at a discounted rate? Reach out to Jessie at events@ashevillehba.com.

This is your opportunity to grow your reach, build meaningful builder relationships, and be part of one of WNC’s most celebrated home events. We encourage you to sign up today and take full advantage of this year-round marketing platform.